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Celebrating Press Freedom Day: KFCB Calls For Responsible Creation and Consumption of Audio-Visual content

Celebrating Press Freedom Day: KFCB Calls For Responsible Creation and Consumption of Audio-Visual Content

The Kenya Film Classification Board through its Western Regional Office on 3rd May 2024, joined members of the press in marking the World Press Freedom Day, Kakamega Chapter. 

Themed: A Press for the Planet - Journalism in the face of Environmental Crisis, the fete was graced by Kakamega Governor Hon. Fernandez Barasa, and saw the participation of media practitioners from the entire Western Region. 

Speaking during the event, KFCB's Western Regional Manager, Ms. Josephine Gitiri, lauded the media for their continued support in amplifying the KFCB mandate.

While acknowledging the delicate balance between freedom of expression and responsible journalism, Ms. Gitiri called upon members of the 4th estate to remain true to their calling and objectively highlight issues facing society. 

"It is time we moved from the conventional reporting and start making documentaries and feature stories that inform the public on global and developmental issues," she said.

On his part, Governor Barasa appreciated the efforts being made by the KFCB in ensuring the creation and consumption of clean content. He committed to partner with the KFCB in its future activities. 

Celebrating Press Freedom Day: KFCB Calls For Responsible Creation and Consumption of Audio-Visual Content

As a State Corporation under the Ministry of Youth Affairs, Creative Economy and Sports, and which is mandated to regulate film and broadcast content in Kenya, the KFCB remains committed to working with all stakeholders including the media in championing for responsible creation and consumption of audio-visual content.

The KFCB is also keen on creating a facilitative regulatory environment to spur the growth of the film industry in line with the Fifth Pillar of the Bottom-Up Economic Transformation Agenda (BETA), as well as the Talanta Hela Initiative.