Joint Sensitization for Mathira West Sub-County Boda Boda Riders

The Kenya Film Classification Board (KFCB) through its Central Regional Office, led by the Regional Manager Ms. Jennifer Naserian, collaborated with Ms. Faith Muthoni (clean content ambassador), Mathira West Sub-County National Administration Tumu Tumu location Chief, Assistant Chiefs from the area and other like- minded partners such as NACADA, NHIF, NTSA, Youth Fund, Women Enterprise Fund and the National Executive of Boda Boda Safety Association of Kenya to sensitized Mathira West Sub-County Boda Boda riders on the need to embrace moral values as they serve the public.

This is in line with KFCB'S advisory function that mandates the Board to create consumer awareness and other clean content campaigns under the Media Literacy and Public Sensitization program dubbed: #YouAreWhatYouConsume.

The Board regulates film and broadcast content to ensure that content conforms to Kenya's, culture, moral values and national aspirations as well as to protect children from exposure inappropriate content.